Baynote: Does Focusing on Real-Time Bahavior Trump Amazon’s Technology?
Baynote is one of a number of recommendation technology providers which licenses its product to commercial companies. As we'll see in this article, Baynote places particular emphasis on real-time user behaviors - which Baynote claims goes beyond Amazon's "first generation" approach to recommendations. One thing that we've discovered so far in our series on recommendation engines is that every company in this market - including those which create their own platform, like Amazon and Netflix - have differing approaches and ideas on what makes a good recommendation engine. We spoke to Baynote founder and CEO Jack Jia, to find out why he believes their approach trumps Amazon.
Baynote's focus is to analyze the current behavior of a community to come up with recommendations - it purposely puts less emphasis on past user actions such as page views and purchase history.
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