Seth Godin’s 7 Tips for Startups in a Down Market
Andrew Warner is an Internet entrepreneur and the founder of Mixergy. He interviews successful people to learn how they did it.
Seth Godin, Squidoo’s founder, is the best-selling author of 10 books that have helped companies build remarkable products and promote them. He’s never written a book about how to grow in a down market, so I called him up and interviewed him about it for Mashable.
Here’s what he said:
You should know that this is the best thing that ever happened to you because it makes it easier to be the winner when so many people are dropping out.
The dip is closer and shallower then it would be if these were the boom times.
The emphasis should not be on "how do I raise money and hire people." The emphasis should be on "how do I build value today."
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