Driving Change: Selling SharePoint and Social Media Inside the Enterprise
Businesses and established organizations are vastly different environments than the Web 2.0 social networking-centric universe. Where Web 2.0 is all about sharing information and engaging in two-way conversations, the enterprise concerns itself, in part, with individuals who are guarded with information and an organizational structure that disseminates information in top-down fashion. From my experience of evangelizing the benefits of social media at a mid-sized civil engineering company, I have learned many lessons on how the enterprise regards and judges social media.
This is a guest post written by Jason Harris, a technology writer and SharePoint administrator.
The company I work for consists of roughly 950 employees spread across 23 offices up and down the west coast of the United States and some points eastward. How do I drive SharePoint and the concept of social media in a company in which most of my clientele consists of middle-aged civil engineers, most of whom don't see any benefit to making their work more social?
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