No, Not Just The PS3: Sony’s Q4 Profits Plunge 95%

Thu, Jan 29th, 2009

Sony's (SNE) vaunted PS3 may be having trouble, with global Q4 sales down 9% from last year, but that's only part of Sony's worries. The company reported its Q4 net profit is down 95% from the year before as all units struggled.

Particularly troublesome for Sony (other than the PS3): Bravia HDTVs, which are overpriced relative to the competition and selling poorly.

AP: Sony Corp. said its net profit shriveled to 10.4 billion yen ($115.6 million) in the third quarter from 200.2 billion yen a year earlier. Revenue fell 25 percent to 2.15 trillion yen from 2.86 trillion yen.

The quarter includes the year's peak shopping season and is usually a big one for its core electronics division, which generates over half of its total revenues with well-known products like Bravia TVs, Cyber-shot digital cameras and Vaio computers.

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