Can Viral Videos Be Repeated? - TechCrunch
Wed, Jan 28th, 2009
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The nature of viral videos is that they are usually quirky and come out of nowhere. They somehow capture the zeitgeist of the Web and often involve dancing. But can the success of a viral video be repeated with a sequel? After all, these often don’t have brand-name stars or big marketing budgets. The conventional wisdom is that they are one-shot wonders. However, if a video gets big enough, it can become its own promotional vehicle for follow-on videos.
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