The (Dubious) Bull Case For Magazines
Want a break from gloom and doom about the state of the magazine industry? The industry’s trade association is happy to help. Or at least, to try to help.
This morning Nina Link, the CEO of Magazine Publishers of America, presented a state of the industry talk for a conference call hosted by J.P. Morgan, which is hosting a "virtual advertising & marketing summit."
Don’t worry if you missed it - the accompanying slides, which I’ve embedded below, do a good job of summing up her presentation. And I can do the same in a couple sentences: Things aren’t great, but they could be worse. And they’ve got to get better: People like magazines!
I actually agree with part of Link’s thesis: People do like magazines, and will continue to do so. In fact, the more time I spend creating and consuming online content, the more value I see in print titles. They’re a refreshing break from the relentless crush of the Web, which tends to make really good stuff read and feel just the same as really bad stuff.
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