Conde Nast Reshuffles Digital, No Layoffs Planned
Conde Nast’s famously Byzantine digital strategy may be getting a little bit easier to understand: The company’s Web operations, which had been splintered into two groups, are getting melded into one, which will be run by Conde digital exec Sarah Chubb.
The company plans on announcing the details of the re-org tomorrow, but here’s the most important one: The reshuffling won’t result in any layoffs, a person familiar with the situation tells me.
That’s nice for Conde’s employees, who already went through cuts last fall. But it’s also puzzling: If merging all of Conde’s Web operations into one group doesn’t eliminate a single redundancy, then what does it do?
Perhaps not that much. AdAge’s Nat Ives, who Conde pre-briefed on the move, explains the upshot:
