OneSeason puts a market spin on fantasy sports - VentureBeat

Hoping to attract stock market refugees benched by the downturn, web site OneSeason lets users buy and sell virtual shares in their favorite athletes - from SHAQ (at $15.69 a share) to AROD ($5.08). The concept, which combines fantasy sports with virtual goods sales, just earned the San Francisco company $3.5 million in first-round funding led by Charles River Ventures.

After joining the site, users pay real dollars for what the company calls Synthetic Ownsership Interests (SOIs) in athletes from other members...

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