Chictopia Chicks Become American Apparel Models
Real people can be models too — for real. It’s not just a platitude anymore. Chictopia and America Apparel have hooked up, giving real girls real model moments to pose for the über chic brand.
The social network, which lets you crowdsource for trends that fit you, has an incredibly active community of fashionistas, with a lucky few getting their big break. The Chictopia blog post highlights the site’s big win.
Both companies are touting the fact that the campaign, "rebels the notion that fashion is dominated by models held to unobtainable body standards. Chictopia’s tools give girls with no access to agents or expensive makeup and clothes the ability to segue into modeling for a major fashion company within just a few months. American Apparel, who is well known for refusing to use airbrushing in their advertisements, and Chictopia are showing that traditional media beauty standards are obsolete and inefficient."
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