Top 10 Free Tools for Monitoring Your Brand’s Reputation
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success, and owner of the award winning Personal Branding Blog.
Brand monitoring has become an essential task for any individual or corporation. Years ago, when people talked about our brands, it was behind our backs and we almost never found out about it. Today, most of these dialogues are right in front of our own eyes and the number of locations where our brands may be cited is astronomical!
We must remember that conversations are being held on the web with or without our consent. That means we can choose whether to be observers, participants or outcasts. Before you select observer or outcast, remember that these conversations can have a negative impact on your brand. Also, when conversations start on the web, like a forest fire, they travel very fast and wreak havoc along the way; what might start out as a mere tweet, may turn into a blog post and then make national news.
