Sony PS3 ‘Home’ Virtual Goods Booming
Virtual goods are selling like hotcakes in Sony's new PS3-based virtual world 'Home,' says Susan Panico, Sr. Director of the Playstation Network at Sony (SNE) in an exclusive interview with SAI.
When everyone has the same tools to create a virtual worlds avatar, buying something no else has -- or no one else can afford -- is the only way to stand out.
Susan didn't provide numbers, but she said in Home's first four days, virtual goods priced from 49 cents to $4.99 have generated more revenue for Sony than PS3 movies and video priced up to $14.99 generated in their first week. "It's a classic 80/20 model, where 20 percent of your customers create 80 percent of your income," she said.
The hot ticket item so far: Costumes, with Santa Claus outfits being a huge seller. "You can imagine the opportunity with costumes for partnering with other companies and their intellectual property," Susan said.
