Deloitte survey shows we’re living in a “media democracy”
We’re living in a media democracy, where no single form of media dominates the attention of Americans. It’s also an age where everyone contributes to the media, not just traditional media companies. That’s a conclusion of the third annual Deloitte survey on the state of media, which asked respondents how they spent time with media.
"A lot of media will coexist," said Ed Moran, director of product innovation at Deloitte Services. "We won’t see a massive extinction."
The millennial generation - ages 14 to 25 - is leading this charge now as it accesses content on all sorts of new devices and distribution platforms using a variety of pricing schemes and advertising models. The millennials consume the most media and are more likely to get entertainment from multiple media sources and applications. That’s in contrast to a few decades ago, when media was more expensive and so was consumed most often by older generations with more disposable income, said Moran.
