Dept. Of Bad Ideas: Those Adobe Ads in PDF Documents Just Weren’t Working - TechCrunch
Adobe’s experiment with allowing publishers to place contextual ads directly inside PDF documents is coming to an end. The Adobe Labs project was launched just over a year ago in November, 2007.
The idea was that out of the billions of PDF documents produced every year, some of them get passed around enough to warrant advertising, especially those produced by traditional print publishers. Adobe teamed up with Yahoo to provide contextual text ads similar to what you would find next to that document if you were reading it online. Hey, inventory is inventory, right?
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