Startup Tip: Don’t Pick A Name With “ebay” In It. (Tweebay Now Tweba). - TechCrunch
Mon, Jan 12th, 2009
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After being "asked to rename Tweebay by a rather large corporate," UK developer Paul Rawlings tells me he has decided to rename his Twitter marketplace Tweba. When I first wrote about Tweebay, a classifieds service that uses direct messages on Twitter to confirm bids, I wondered if "eBay might consider it a violation of its trademark." The name effectively conveyed the idea that Tweebay was trying to be the eBay of Twitter, which was the problem. It was riding the coattails of an established brand.
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