93 of the top 100 brands don’t control their Twitter name - VentureBeat

Fri, Jan 9th, 2009

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93 of the top 100 brands don’t control their Twitter name

By now just about everyone is aware of domain squatting, users who buy a web site domain name thinking or knowing that someone else will want it in the future, hoping to get money for it. But with the rise in popularity of services like Twitter, the problem is spreading to usernames as well. How bad is it? Consider this: 93 of the top 100 global brands aren’t in control of their brand name on Twitter, blogger Erik J. Heels points out.

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